Osteria del Notaro – case study

Osteria del Notaro is a seafood restaurant and pizzeria. People opening a restaurant's website want two things and nothing else: what is on the menu and how to book. Everything else comes later.

The constraint that shaped the project

Both main actions are reachable without scrolling. Lengthening the path on a restaurant site means losing the booking to the next place: the decision is made in thirty seconds, usually on a phone, often while already out with somebody waiting for an answer. A menu that opens as a file to download is, in that context, the same as having no menu at all.

How it works

• A menu you can read straight away, legible on a phone as it is.
• Table booking from the first screen.
• WhatsApp contact for quick questions, which in hospitality are the majority.
• Full-screen food photography, because seafood is chosen with the eyes.

The part you do not see

The menu is the content that changes most often and the one nobody enjoys updating. If changing it means remaking a document and re-uploading it, by the second season the site is showing dishes the kitchen no longer serves — which is worse than having no menu, because the customer arrives expecting something that is not there. It has to be built so that changing a price takes thirty seconds.