Savi Guest House – case study

Savi Guest House is a property in central Rome. Someone looking for a place to stay in the city compares several options in a few minutes: the site has to reach availability before the visitor switches tab.

The constraint that shaped the project

The search form sits right below the first image, not at the bottom of the page. It is the reason most people are there: they have already chosen Rome, already chosen their dates, and want to know whether there is room. Anything standing between arrival and that answer is a reason to go back to the list of results they came from.

How it works

• Availability search by dates, number of rooms and guests, reachable without scrolling.
• The rooms, which matter after availability and not before.
• Special offers, the reason to book here rather than through a portal.
• A blog about the city, which catches people still planning the trip.
• Italian and English, non-negotiable in central Rome.

The part you do not see

A city property competes with the big portals on the same dates and the same rooms, and on that ground it cannot win on volume. It can win on margin: every booking that comes through the direct site is worth more than one passing through an intermediary. That is why the offers section is not just a promotion — it is the lever that shifts the channel, and it has to sit where someone comparing options sees it before deciding.