Hashmedia Agropoli – case study

Hashmedia is a communications and marketing agency in Agropoli that, alongside its services, runs a coworking space. The site holds together two offers aimed at different people.

The constraint that shaped the project

For an agency, the website is also the first sample of its work. Anyone assessing who will handle their image looks first at how they handled their own: visual quality and loading times count as much as the content, and a visible flaw weighs more than any list of skills. This is a case where the medium is genuinely part of the message.

How it works

• Communications and marketing services, the core business.
• A section for the coworking space, which speaks to a completely different audience and has to stay recognisable.
• A company blog for organic visibility, which for an agency is both content and demonstration.

The part you do not see

Coworking and communications services have the owner in common and nothing else. The risk is building a site that reads like two sites glued together, or one that waters down either side to make them coexist. The answer is not graphic design: it is deciding which is the main door and treating the other as a specific destination — reachable immediately but with its own identity — instead of mixing the two arguments on the same page.