Ipomea Web Solutions – case study

Ipomea Web Solutions is a web development and digital marketing agency. As with any agency, the site is both a calling card for clients and a shop window for people looking for work.

The constraint that shaped the project

The portfolio is the part that brings enquiries. It is the work shown, not the service descriptions, that makes a prospect get in touch: anyone assessing an agency skips the services page — it reads the same everywhere — and goes to see what has actually been built. The rest of the site is there to answer the questions that come afterwards, not before.

How it works

• Services, from development to marketing, for people already interested who want to know the scope.
• A portfolio of delivered work, the section where conversion happens.
• A careers section, which for a growing agency matters as much as the commercial side.
• Italian and English.

The part you do not see

Job applications and project enquiries arrive through the same site but not from the same person, and mixing them into one contact form loses quality on both fronts: the client does not know what to write, the candidate attaches a CV to a generic address. Keeping two distinct paths costs little and saves time every day for whoever reads the inbox.