Tecnoberto – case study

Tecnoberto is a B2B e-commerce site for heating and air conditioning, where the buyer is an installer or a reseller who already knows what they need. The priority is not the shop window but how fast you reach the right part.

The constraint that shaped the project

A professional does not browse: they search. And they search in three different ways depending on where they are when they need the part — by product family while still evaluating, by trusted brand once the supplier is settled, straight by part number when they are holding the old one and just want its twin. A search that only covers the first case forces the other two to scroll through a catalogue they have no time to read.

How it works

• Search by category, by manufacturer and by part number: three doors into the same catalogue.
• Technical product pages, with the figures decisions are actually made on: outputs, fittings, compatibility.
• A members' area for registered customers, where the commercial relationship is already set.
• Offers and industry news, which in a spare parts market matter as much as the catalogue.

The part you do not see

Search by part number is the hardest of the three, because manufacturers write the codes and none of them write them the same way: spaces, hyphens, leading zeros, capitals. If the search field demands the exact form, someone copying a code from a worn label finds nothing and concludes the product is not stocked. Normalising before comparing is not a finishing touch — it is the difference between a usable catalogue and one that looks empty.